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marketing-digital B2B Services

240% Organic Traffic Increase Through SEO Strategy

Client: Professional Services Company

Impact

Organic traffic increased 240%
17 keywords in Google top 3
Search CTR improved 85%

The Challenge

A professional services company with 8 years in the market faced invisibility in organic searches. Despite having a functional website, they received fewer than 200 monthly visitors from Google.

Problems identified:

  • Only 3 keywords ranked in the first 5 pages of Google
  • Website content more than 3 years without updates
  • Complete absence of structured data (Schema.org)
  • Images without alt attributes, duplicate page titles
  • Core Web Vitals in red (LCP 4.2s, CLS 0.31)

The Solution

We implemented a comprehensive SEO strategy in 3 phases:

Phase 1: Audit and Technical Foundations (Month 1)

  • Complete audit with Screaming Frog and Google Search Console
  • Technical error corrections (meta tags, canonical URLs, hreflang)
  • Schema.org implementation (Organization, Service, FAQPage)
  • Core Web Vitals optimization

Phase 2: Content and Keywords (Months 2-3)

  • Keyword research (50+ high-value terms)
  • Creation of 12 optimized blog articles (1,500-2,500 words)
  • Service page optimization with SEO copywriting
  • Internal link structure for link equity distribution
  • Digital public relations campaign
  • Guest posting on high-authority industry sites
  • Professional directory profile optimization
  • Monitoring and adjustments based on GSC data

Measurable Results

Results manifested progressively:

Organic Traffic: From 187 monthly visitors to 636 visitors (+240%). Qualified traffic (users staying >2 minutes) increased 310%.

Rankings: 17 strategic keywords ranked in Google top 3, 34 in top 10. High commercial intent keywords improved significantly.

Search CTR: Click-Through Rate in SERPs increased from 2.1% to 3.9% (+85%) thanks to optimized meta descriptions and rich snippets.

Conversions: Quote requests from organic search went from 2-3 monthly to 18-22 monthly.

Technologies and Tools

  • SEO Tools: Google Search Console, Screaming Frog, Ahrefs
  • Analytics: Google Analytics 4, Hotjar
  • Content: Markdown with frontmatter, Astro Content Collections
  • Structured Data: Schema.org (schema-dts TypeScript library)

Testimonial

“In 6 months we achieved what we couldn’t in 8 years: real visibility on Google. Organic search quotes now represent 40% of our new clients. Excellent investment.”

— Marketing Manager